Why do we watch sports? Moreover, why do we pay significant amounts of money to watch sports? Why do tens of thousands of people gather on a weekly basis to watch a few dozen people try to best eachother in events of skill and strength?
Theory: we, as humans, have the need to identify ourselves with a group of people that means something to the rest of society so, if nothing else, society will recognize us for that. Be it a fan of a sports team, from a city, or even a member of a race, we feel compelled to make sure that our peers remember us for something more than what we make ourselves to be.
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